About Horati

Horati is a fashion label based in Utrecht, The Netherlands. Horati was established in 2016 by Ali Hamid. Ali created this brand to express his passion for unique and unisex fashion, which he wants to implement on a larger scale within social and cultural matters.

Our designs lean towards streetwear, with minimalistic influences. We focus on items that are timeless, but that are unique in their fit, fabric and quality. The beauty of our designs can be found in the details, such as seams and haberdashery. One of our main goals is to collaborate with creative individuals from different disciplines, and to support them as well. We always aim to expand the community feel, in which an exchange of inspiration and expression takes place.


Small drops

Horati releases small drops throughout the year instead of seasonal collections. Stepping away from out-dated systems, we regained a more conscious attitude both in consumption and creative progress. This results in giving more attention to each garment and having less left-over stock.

Production abroad

The largest part of our garments is produced in Portugal. This was a conscious decision; it enables us to deliver the quality and durability that we stand for. We carefully select who we work with, always ensured by good working conditions in a safe environment.

Horati® Atelier

The brand owns and in-house atelier. This creative space is used by the design team to create special hand-made garments. We experiment with innovative textiles and techniques, but also with left-over stock. Designing close to home allows us to focus on craftsmanship with a personal touch in every single item. We offer our customers the chance to purchase items that are designed and hand-made in Utrecht.