The quality of fabrics and prints is our top priority. We believe everyone has the right to own a good garment with high quality — without paying a fortune. That is why we are always sourcing the best fabrics and researching the latest printing techniques.

For example we are working with Portugese manufacturers, who are known to deliver the best fabric quality in Europe. At the moment we are also exploring the market in Istanbul, Turkey. We found some amazing fabrics there, along with smal scale print houses using cutting-edge techniques.

Sourcing fabrics is a never-ending journey. In our opinion, there is always room for improvement. We are already so proud of where we stand now, offering top-quality garments for an affordable price. Try it out yourself!

Born in Kurdistan, Iraq, Ali spent his youth in multiple refugee camps in Europe, where he learned big lessons and values in life. Ali grew up surrounded by many different cultures using clothing as a form of self-expression, which was very enriching. At the same time there was a lot of insecurity, never knowing what the next day might bring. All these experiences made Ali the person he is today. He always had the goal to take every opportunity in life to follow his dreams. Founding Horati was one of those big dreams, which he uses to communicate his optimistic mindset and life lessons to others.

To Ali, Horati is more than just clothing. It is a platform that unites people and cultures, inspiring and supporting everyone to reach their goals, follow their dreams and above all, to spread positivity and love.

Scroll down to check out Ali's favourite pieces.