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Horati is a fashion label based in Utrecht, The Netherlands. Horati was established in 2016 by Ali Hamid. Ali created this brand to express his passion for unique and unisex fashion, which he wants to implement on a larger scale within social and cultural matters.


Our designs lean towards streetwear, with minimalistic influences. We focus on items that are timeless, but that are unique in their fit, fabric and quality. The beauty of our designs can be found in the details, such as seams and haberdashery. One of our main goals is to collaborate with creative individuals from different disciplines, and to support them as well. We always aim to expand the community feel, in which an exchange of inspiration and expression takes place.